Wednesday, August 29, 2007

Britain Using Graphic Images To Show The Truth

I hope the outrage and controversy can be contained.

I hope nobody thinks the images are an affront to human dignity.

But as the British government noted, since “words failed to stamp out” the societal blight, a program of graphic images must be utilized.

Sounds like rationale from the CCBR rulebook.

Apparently when words fail to achieve changes in social behaviour, more visual and graphic means may be employed.

This image provided by Britain's Department of Health showing a healthy lung, left and a diseased lung, right, is one of the graphic pictures to be place on packs of cigarettes to discourage smokers. Words failed to stamp out smoking, so Britain will require graphic pictures of diseased organs on cigarette packs next year, the government announced Wednesday, Aug. 29, 2007.

The images include a diseased lung, a chest cut open for heart surgery, and a large tumor on a man's neck. In all,
Britain chose 15 images from a selection developed by the European Commission. Britain will be the first member of the European Union to require such warnings, Health Secretary Alan Johnson said. The new warnings will be required on cigarette packs in the second half of 2008, the department said. (AP Photo/Department of Health/ho)

Story details here.

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